FLA FlavioLucchiniArt Museum - Atelier, Superstudio Più, Milan. 21-28 September 2026.
Official press presentation: Monday 21 September, 11.00 am.
Press Preview: 21-24 September, 10.00 am-7.00 pm.
Special opening on the occasion of White Show: 24-28 September, 10.00 am-7.00 pm.

On the occasion of Milan Fashion Week, the Atelier of FLA Museum is transformed into a virtual fashion show for FUTURFASHION – THE HIDDEN GENIUS, the new project curated by Gisella Borioli. Supporting new talents has always been one of the missions of Superstudio and its founders. The exhibition stems from this same attitude of discovery and from the desire to bring a new perspective to contemporary fashion, shaped by imagination, research and openness towards the future.

FUTURFASHION presents the work of a young creative who, after taking his first steps in fashion in Paris, moved to New York, where he developed a career spanning design, couture and styling. Over time, drawing, painting and writing have also become an integral part of his research, as tools for expression and introspection. The arrival of artificial intelligence has opened up a new dimension in his work, becoming a creative tool capable of bringing imagination and execution closer together. From this come virtual collections, fashion shows and creative worlds beyond the limits of traditional production.

“Young, brilliant, passionate. Looking at his work, I felt once again that thrill of Great Fashion that I had not experienced for a long time. This is why I decided, once again, to support a talent I believe in and to offer him the visibility he deserves. Keeping his name secret until the presentation, so as not to confuse him among the thousands” (Gisella Borioli).

Through a spectacular virtual fashion show, the public will enter a surprising yet possible FUTURFASHION, among collections, silhouettes and visions also created through AI, conceived to leave the screen and become real fashion.

Event partners: Audiolux, Istituto Marangoni Milano, White Show, Ferrari Trento.

FUTURFASHION – THE HIDDEN GENIUS