“FUTURFASHION – THE HIDDEN GENIUS”
FLA FlavioLucchiniArt Museum – Atelier, Superstudio Più, Milan.
Milan Fashion Week and WHITE Show, 21–28 September 2026.
ApritiModa, 24 and 25 October. Reservations on the ApritiModa website.
The mystery is finally revealed: the Hidden Genius is Pierre Amour, an artist and fashion designer based in New York, the talent at the heart of "FUTURFASHION - THE HIDDEN GENIUS", the new project by FLA FlavioLucchiniArt Museum. He was discovered by Gisella Borioli, founder and driving force behind Superstudio, who has always been attentive to new talents and visions capable of anticipating the future. In Amour’s work, she recognised a rare perspective on fashion: a deep fashion culture, a strong artistic sensitivity and an extraordinary ability to use Artificial Intelligence as a true creative tool.
At the FLA Museum Atelier, a spectacular virtual fashion show takes the public into a universe of collections, silhouettes, materials and surprising settings, where fashion also takes shape thanks to AI and imagination seems to have no boundaries.
There are two directions to FUTURFASHION. GREAT FASHION imagines a possible and desirable fashion, made of new shapes, volumes, materials and techniques, with creations that seem only to be waiting to leave the screen and become real. IMAGINATION, instead, is the territory of play and fantasy, where AI becomes a companion to eccentric and visionary inventions, capable of suggesting new paths, details and trends.
Pierre Amour’s creations also enter into dialogue with Flavio Lucchini’s works dedicated to fashion, creating a comparison between two perspectives and two generations, united by the desire to imagine and reinvent fashion.
Event partners: Audiolux, Istituto Marangoni Milano, White Show, Ferrari Trento.
FUTURFASHION - THE HIDDEN GENIUS
FUTURFASHION - THE HIDDEN GENIUS
FUTURFASHION - THE HIDDEN GENIUS
FUTURFASHION - THE HIDDEN GENIUS